ABOUT LESLIE
I bring a unique blend of UX design expertise, visual storytelling, and strategic thinking—shaped by years of experience in art direction, marketing, and brand development. My passion lies in understanding user behaviour and psychology to craft intuitive, engaging, and impactful solutions that drive results—whether that's improving CTR, CTOR, conversions, or user engagement.
With a multidisciplinary background, I’ve designed for a wide range of platforms including mobile apps, web, digital media, and traditional print. I’ve successfully led and collaborated with cross-functional teams of 10+ to meet fast-paced production timelines, always with a sharp focus on usability, brand consistency, and user needs.
CORE STRENGTHS & EXPERTISE​
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UX Design Process: User research, competitive analysis, persona creation, journey mapping, user flows, storyboarding, wireframes, prototyping, usability testing
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Design Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)
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Web Design: Wordpress, Squarespace, WIX
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Project & Workflow Management: Jira, Trello, Smartsheet, Monday.com, Asana
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Front-End Understanding: WordPress, basic HTML/CSS, JavaScript & Ruby
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Creative Leadership: Art direction, team coaching, brand-aligned campaign execution
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Multichannel Experience: Print, retail design, flyers, catalogues, signage, social media, web
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Quality Control: Pre-press standards, production proofing, deadline-driven execution
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Illustration: Strong digital drawing skills and visual storytelling abilities​
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I’m also a strategic thinker and natural collaborator—my top five StrengthFinder themes are: Strategic, Ideation, Individualization, Command, and Competition—which reflects my drive to lead with purpose, tailor solutions to unique audiences, and innovate at every turn.