ABOUT LESLIE
I’m a Senior Product and UX/UI Designer with a multidisciplinary background spanning product design, art direction, visual design and brand strategy. I specialize in turning complex requirements into intuitive, scalable digital experiences that balance user needs, business objectives and technical constraints.
My experience ranges from healthcare platforms and large-scale B2B e-commerce to consumer apps and national retail experiences. I’ve worked across the full design process, from research, competitive analysis and user flows through wireframes, prototyping, design systems and high-fidelity UI. I’m equally comfortable defining the experience, presenting design decisions to stakeholders and collaborating with cross-functional teams to bring products to life.
Before moving deeper into product and UX design, I built my career in art direction and creative leadership. That background gives me a strong foundation in visual communication, brand systems and performance-driven design, including work that improved CTR, CTOR, conversions and engagement. I’ve also led and mentored design teams of up to 10 people while managing fast-paced, high-volume deliverables.
CORE STRENGTHS & EXPERTISE
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Product & UX Design: Product strategy, user research, competitive analysis, personas, journey mapping, user flows, information architecture, wireframing, prototyping and usability testing
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UI & Design Systems: Responsive design, interaction design, high-fidelity UI, component libraries, reusable patterns, style guides and scalable design systems
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Product Collaboration: Requirements gathering, stakeholder presentations, cross-functional collaboration, developer handoff, Agile workflows and design documentation
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Creative Leadership: Art direction, design leadership, team coaching, creative strategy and brand development
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Data-Informed Design: Designing against business and user objectives including engagement, conversion, CTR and CTOR
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Multichannel Design: Mobile apps, responsive web, e-commerce, email, social, digital campaigns, retail environments, print and signage
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Tools: Figma, Adobe Creative Suite, Jira, Asana, Monday.com, Smartsheet, Squarespace, Wix and WordPress
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Technical Understanding: HTML/CSS fundamentals and experience collaborating closely with development teams
Great design is built in layers. I bring together user needs, business goals, technology, strategy and visual craft to create experiences that are thoughtful from the foundation up. Whether I’m untangling a complex workflow, building a scalable design system or shaping a new product direction, I consider how each layer works together to create something clear, useful and built to perform.
That’s the thinking behind Lesagna: Design with Layers.