All Case Studies

Sleepcare / Vitalcare was developed to help care staff monitor, measure, and report resident health data in real time. The platform aimed to reduce stress for care staff, optimize medical resource allocation, and improve overall quality of care and risk management. Whether supporting families monitoring loved ones remotely or healthcare communities managing large facilities, the product was designed to be adaptable, secure, and compliant with healthcare regulations.   Role:  

Background SureWerx has a long-standing presence in traditional industrial supply but has recently been shifting toward a more modern, digital-forward strategy. Their goal was to improve how they engage with both distributors and end users online. This transition sparked the need for a full rebrand and redesign of their e-commerce website to better align with evolving customer expectations and digital commerce standards.   Role: UX/UI Designer Scope:  UX strategy, UI design,

RESPONSIBILITIES Create a visually compelling, high-fidelity clickable prototype for both iPhone and iPad Collaborate on ideation and strategy with the Director of Strategy & UX​ and Director of Research & Branding Provide branding and marketing material for pitching and presentation purposes Develop wireframes and designs based on competitive research, product vision and roadmaps Adapt design based on testing and validation workshops   RESEARCH (provided by PH1.ca ) Tourism

NailedIt is an online portfolio website for tradespeople. The idea came about when a plumber, Derek Jassmann, recognized an unfilled niche in how tradespeople connect with residential clients. This project was more UX focused and we provided our files in mid-fidelity as our client already had a visual designer. For the purpose of my portfolio, I’ve built out the final files in high-fidelity. BUSINESS GOALS: Help tradespeople break into the digital market Create a community fo

Career Calculator was our first Community Partner Project from RED Academy. We were given 3 weeks to produce a high-fidelity, mobile-first, responsive website. The main objective of Career Calculator was to attract data focused people interested in career exploration and planning.   RESEARCH 73% of Canadians don’t expect to remain in the same profession for their lifetime. Work takes up ⅓ of our life, consider what values are important to you. Planning for your future is an e

PawSeekr is an app that connects people to rescued furry companions. But, we do more than just connect them — we create an opportunity for everyone to find their best match. At the heart of our business, we are animal lovers. We believe in saving and enriching the lives of animals regardless of their breed, size, or background. And, most of all, we believe that there’s a superhero out there for every animal that walks through the doors of our local shelters. Note: For this pr

The project goals were to increase social engagement, sales of West 4th boutique shops and create a customized experience for each shopper. Who was your user? Model from Kit and Ace Josie Nicbecca is a Consultant in her early 30s living in Vancouver. She loves to browse and do her research online prior to purchase. She doesn’t always know what she wants, but knows it when she sees it. She wants to shop local products as they tend to be more unique and well made. But the price