LESLIE MA

UX/UI DESIGN | VISUAL DESIGN | ART DIRECTION

As a multidisciplinary designer, I work across digital, print, web, and brand platforms, delivering creative consulting and full-spectrum design services. My process blends UX thinking with visual storytelling — ensuring each project is not only functional, but also engaging, memorable, and aligned with its purpose.

ABOUT

LESAGNA: DESIGN WITH LAYERS

Like a good lasagna, design isn’t just one ingredient — it’s a thoughtful layering of elements:

Research & Strategy form the base
Structure & UX shape the experience
Visual Identity & Storytelling bring it to life
Execution across mediums makes it whole

I stack the right ingredients to create work that’s purposeful, tailored, and impactful.

DESIGN SHOWCASE

A showcase of previous and ongoing design projects, including corporate branding and marketing campaigns, to see the transformative impact of design and marketing strategies on user engagement, brand identity, and business growth.

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RECENT CASE STUDIES

Sleepcare/Vitalcare 365: A Health Tech Platform That Lets Caregivers Focus on What Matters Most

Sleepcare / Vitalcare was developed to help care staff monitor, measure, and report resident health data in real time. The platform aimed to reduce stress for care staff, optimize medical resource allocation, and improve overall quality of care and risk management. Whether supporting families monitoring loved ones remotely or healthcare communities managing large facilities, the product was designed to be adaptable, secure, and compliant with healthcare regulations. Role:

SureWerx: UX e-commerce platform redesign for one of Canada’s largest suppliers of specialized safety and industrial work gear

Background SureWerx has a long-standing presence in traditional industrial supply but has recently been shifting toward a more modern, digital-forward strategy. Their goal was to improve how they engage with both distributors and end users online. This transition sparked the need for a full rebrand and redesign of their e-commerce website to better align with evolving customer expectations and digital commerce standards. Role: UX/UI Designer Scope: UX strategy, UI design,

Resort.AI: Innovating the way resorts personalize guest experience and optimize operations

RESPONSIBILITIES Create a visually compelling, high-fidelity clickable prototype for both iPhone and iPad Collaborate on ideation and strategy with the Director of Strategy & UX and Director of Research & Branding Provide branding and marketing material for pitching and presentation purposes Develop wireframes and designs based on competitive research, product vision and roadmaps Adapt design based on testing and validation workshops RESEARCH (provided by PH1.ca ) Tourism

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