Bayview Seniors Community is a long-term care and memory care residence built around compassionate, dignified, and relationship-centred care. I led the brand, marketing, and launch strategy from pre-opening through occupancy, supporting the transition from construction to an active, welcoming community.

My work spanned brand development, website UX, SEO, and lead-generation strategy, digital and social marketing, community outreach, event planning, and communications across multiple stakeholder groups (including families, healthcare partners, local government, and media). I designed and launched the website with a strong focus on clarity, trust, and conversion, implementing custom contact forms that routed inquiries appropriately and helped the sales team assess urgency and referral sources. This work was complemented by high-profile initiatives such as a VIP ribbon-cutting event, press coordination, and public communications.

The result was a cohesive brand and digital presence that supported families through complex care decisions while establishing Bayview as a credible, community-integrated care provider.

Website: https://bayviewseniors.ca/