Bayview Seniors Community is a long-term care and memory care residence built around compassionate, dignified, and relationship-centred care. I led the brand, marketing, and launch strategy from pre-opening through occupancy, supporting the transition from construction to an active, welcoming community.

My work spanned brand development, website UX and SEO, digital and social marketing, community outreach, event planning, and communications across multiple stakeholder groups—including families, healthcare partners, local government, and media. This included planning and executing high-profile events such as a VIP ribbon-cutting, managing press and public communications, and creating clear pathways for inquiries, tours, and referrals.

The result was a cohesive brand presence and go-to-market strategy that balanced sensitivity, trust, and clarity—helping families feel supported during complex decision-making while establishing Bayview as a respected and community-integrated care provider.

Website: https://bayviewseniors.ca/