Electrician Buy was a Canadian wholesale electrical supplier that served contractors, tradespeople, and businesses across Canada. They offered a wide range of electrical products—from conduit, fittings, and wiring to panels, lighting, and industrial components—positioned as a cost-effective alternative to traditional distributors.

I led UX and UI design for the expansion of a B2B e-commerce platform into a unified digital ecosystem for electricians. The project re-imagined the website beyond online purchasing to include learning modules, job postings, and equipment rental—all within a single experience. Work focused on improving product discoverability, simplifying high-SKU navigation, and designing scalable user flows that support electricians throughout their work lifecycle, from sourcing materials to professional development.