Excello is a mobile platform designed to improve how tennis coaches, players, and parents communicate, track progress, and stay aligned on development goals. The product addresses common gaps in coaching workflows—fragmented feedback, inconsistent goal tracking, and limited visibility outside of lessons—by bringing training notes, evaluations, match reflections, and media into one shared, structured space.

I led the end-to-end UX and product design, including research, role-based user flows, feature definition, and interface design across coach, player, and parent experiences. The platform supports voice-to-text coaching notes, goal setting, evaluations, match logs, and permission-based access for families, balancing accountability with age-appropriate autonomy.

Excello is designed to feel familiar, intuitive, and scalable, using repeatable UI patterns to reduce learning curves while supporting long-term growth. The result is a system that strengthens coach–player relationships, improves continuity between sessions, and helps athletes clearly see their development over time.

View website: https://www.excelloapp.com/