Solar Soul Circle is a wellness-focused brand centred on community, connection, and intentional living. I led the end-to-end brand development, creating a cohesive identity that translates seamlessly across digital, print, and event experiences.

The scope included logo design, typography selection, and visual direction, along with establishing a photography style that reflects the brand’s warm, spiritual, and inviting tone. I also managed the project from concept through execution, ensuring alignment across all touch points.

To support ongoing marketing and event promotion, I designed a flexible suite of templates in Adobe Express for posters, print materials, Eventbrite listings, and social media to empower the client to maintain consistency and independence post-launch.

The website was designed and built in Squarespace, balancing visual storytelling with ease of use, allowing the client to confidently manage and update content moving forward. A fine balance between user experience and SEO was considered with every addition. As the company evolved, services were added on iteratively to expand Solar Soul Circle's portfolio of offerings.

Asana was used for project management allowing easy organization and prioritization of tasks, delegation, scheduling and communication.

Website: https://solarsoulcircle.com/